Analysis of Body Positivity and Self-Image in the English Captions of Indian Fashion Influencers

Abstract

This paper investigates how Indian fashion influencers on Instagram promote inclusivity, body positivity, and self-acceptance. Drawing on discourse analysis of selected posts that influenced current digital trends, the study investigates how influencers empower identities through word choice, tone, and emotional language. The research explores how English functions as both a global and local medium of self-expression by analysing motivational captions and hashtags. The study argues that these online narratives, often commercialized, redefine beauty standards and shape body-positive discourse in contemporary Indian digital culture.